Do you want your logo for your dog breeding business to be the bark of the town?
If so, then you’ll need your logo to stand out. So how do you make that happen?
There are a few things you’ll need to get trained on to make sure you end up with the perfect logo for your business.
In this article, you’ll learn about three characteristics that make for a good logo, seven different types of logos, and tips on how to take that information and turn it into the perfect logo for your unique business!
What is a Logo?
A logo is made up of images, texts, shapes, or a variation of the three. Your logo is what will represent your business…your brand.
Why is this important, you ask?
Think of it as your “paw print”. Your logo will depict your business name, as well as what your business stands for. In other words, you need a logo (and a good one, at that)!
Logo Characteristics: Memorable. Distinctive. Simple.
You may think that creating a logo for your dog breeding business will be difficult, but it doesn’t have to be! Let’s simplify the process…
When it comes to creating your business logo, there are three characteristics you should keep in mind. Remember these three words: memorable, distinctive, and simple.
Let’s take a closer look at how to incorporate these three characteristics:
MEMORABLE – You want your logo to be unforgettable.
For example, say that someone looks at your logo one time. Then at some point down the road, they see it again and instantly remember that it is for YOUR business. This means that your business logo is memorable, which is what you want!
Think of your dog breeding business’s logo as the visual echo of your brand. You want it to represent your unique business in the best way possible and leave a lasting impression!
DISTINCTIVE – Your logo should have its own distinct howl.
In other words, you want your logo to tell the story behind your business. You don’t want your logo to leave room for confusion when someone sees it. When your logo has its own distinct howl, it will stand out from the rest of the pack!
Want more information on how to make your dog breeder logo distinctive? Read our other article What Makes a Good Logo for Your Dog Business!
SIMPLE – Your logo should not be over the top.
Think about this…SIMPLIFY to AMPLIFY!
In the digital sprint, we all race through every day in today’s technical world – you want your logo to be simple and easily recognizable so people don’t overlook it. It should leave a scent trail that others can easily sniff out to lead them back to your business!
Make your logo design memorable, distinctive, and simple, and you’re sure to fetch a five-paw rating!
Different Types of Logos
Now, let’s talk about some different types of logos. Here are seven different types of logos and seven examples of each:
WORDMARK LOGO – a logo that is font-based and made up of your business name.
Examples: Coca-Cola, Disney, eBay, FedEx, Google, Sony, Visa
PICTORIAL MARK LOGO – a logo that is made up of a single image, icon, or graphic.
Examples: Apple, Facebook, Instagram, Shell, Snapchat, Target, Twitter
ABSTRACT LOGO – a logo that is a specific type (non-literal or symbolic) of image or graphic.
Examples: Adidas, Airbnb, BP, Nike, Pepsi, Slack, Spotify
MASCOT LOGO – a logo that is a fun/colorful drawing or illustration of a character, specifically representing your business.
Examples: Green Giant, KFC, Kool-Aid, Planter’s, Pringles, Saints (Football), Wendy’s
EMBLEM LOGO – a logo that is a symbol or icon with a font inside of it.
Examples: BMW, General Electric, Harley-Davidson, NFL, Sprite, Starbucks, UPS
LETTERMARK/MONOGRAM LOGO – a logo that is made up of letters (usually initials).
Examples: CNN (Cable News Network), DKNY (Donna Karan New York), HBO (Home Box Office), HP (Hewlett-Packard), IBM (International Business Machines), LV (Louis Vuitton), NASA (National Aeronautics and Space Administration)
COMBINATION LOGO – a logo that is a combination of any other type of logo.
Example: Burger King, Doritos, Dropbox, Lacoste, Mastercard, Pizza Hut, Rolex
Now that you understand more about these different types of logos, let’s discuss how you can choose the right one for your dog breeding business!
How to Choose a Logo: Dog Breeding Business
When it comes time to actually design your logo, here are a few tips to keep in mind:
- Find Your Font
- Choose Your Colors
- Determine Your Different Type
Why are these important, you ask?
Finding your font is important because it “barks” your business name and what it stands for.
Choosing your colors is important because it expresses your business’s brand and can increase your brand recognition (in other words, it helps to define your “breed” of business).
Determining your different type (which means picking one of the “different types of logos” you read about above) is important because this will represent your business’s “paw print”.
But how do you know which type is best for your business logo?
Here’s how to choose a logo for YOUR dog breeding business using the seven types listed above:
WORDMARK LOGO
DO choose this logo type when: your business has a long name, you’re a new business and need to get your business name out to the public, you have a distinct business name that customers won’t easily forget.
DO NOT choose this logo type when: you have a long brand name that won’t fit well within a logo, your brand name is more complex or is lacking clarity for your business meaning.
PICTORIAL MARK LOGO
DO choose this logo type when: you want a logo that will be versatile and scalable, you want a logo that is unique, you want a logo that is memorable.
DO NOT choose this logo type when: you cannot think of an obvious symbol to represent your brand.
ABSTRACT LOGO
DO choose this logo type when: you can symbolically convey your business’s purpose, you’re seeking creative freedom with your logo, you cannot think of an obvious symbol to represent your brand.
DO NOT choose this logo type when: you’re seeking a logo that is instantly obvious as to what your business represents, you don’t want your logo to be open to interpretation.
MASCOT LOGO
DO choose this logo type when: your goal is to create an atmosphere that appeals to families/children, you want a logo that is unique and distinctive, you want your logo to be fun/friendly, you’re seeking powerful marketing.
DO NOT choose this logo type when: you’re seeking a more serious or professional brand identity, you want a logo that is easily scalable and versatile.
EMBLEM LOGO
DO choose this logo type when: you’re seeking a logo that is classic/traditional, you want to evoke authority, you’re seeking a more elaborate design than a simple wordmark, etc.
DO NOT choose this logo type when: you want a scalable or versatile logo design, you want a logo that can be embroidered on hats, shirts, etc.
LETTERMARK/MONOGRAM LOGO
DO choose this logo type when: you want to condense your brand name onto your logo, you want a simple and versatile logo, you want an alternative to a wordmark logo.
DO NOT choose this logo type when: your audience isn’t at all familiar with your brand name, you’re not wanting a simple logo design.
COMBINATION LOGO
DO choose this logo type when: your brand isn’t established yet, you want to incorporate the use of both font and imagery, you’re seeking a logo that can be broken down into different stand-alone components (for example, it can be recognized by just its font OR it can be recognized by just its imagery).
DO NOT choose this logo type when: you want to have a minimalistic logo.
Conclusion
Now, let’s do a quick recap of what you’ve learned:
- What a logo is.
- Why you need a logo for your dog breeding business.
- Three characteristics for creating a good logo: memorable, distinctive, simple.
- The importance of finding your font and choosing your colors when you think of how to choose a logo.
- Different types of logos: wordmark, pictorial, abstract, mascot, emblem, lettermark/monogram, and combination.
- When to use and when to not use each type of logo.
All of these tips will help to define your business “breed”. So go ahead and start brainstorming ideas for your logo that represent your unique brand for your dog breeding business!
Need help creating your dog breeder logo? Barketing Unleashed is ready to lead the pack! Just fill out our logo request form and we’ll get to work on your logo design!
