Website copywriting may seem inconsequential, but good website content can help you convert visitors to clients. This fact greatly increases the value of your website and its content. 

Website content is more than just information on a page; proper content uses multiple variables, such as SEO keywords, specific voice and style of writing and CTAs (calls to action) strategically placed to help convert visitors to readers. 

What is website copywriting exactly? 

Copywriting is more than just writing out information. Copywriting entails strategic planning of information to increase flow, capture visitors’ attention, and call those visitors to become clients. 

Essentially, copywriters are trained to sell your products or services with words. Good copywriters can create content that will sell your online visitors to your dog business. Whether you offer pet sitting, and grooming or you are a breeder, a good copywriter will be able to sell your products or services to visitors through carefully curated content. 

It is important to note that while we are talking about website content specifically, copywriting can be used on multiple platforms, from social media, printed materials, emails, and even blogs. 

How does strategic copywriting convert clients? 

This is a great question! Check out these ways that strategic copywriting can help raise your conversions: 

• Personalized CTAs – typically perform about 20% better than generic CTAs.
• Using the word “You” in marketing can increase conversions by up to 47%
• Concise, scannable content can increase your readability by up to 58%
• Headlines – it is estimated that only 20% of readers will read beyond the headlines

It is your copywriter’s job to understand all of the nuances required to provide solid content to help sell your business. There are a great many factors that go into copywriting solid website content, and your copywriter should have a solid grasp of the subject. 

Selling your products and services with words requires strategy, planning, and carefully placed, personalized content, headlines, and CTAs. 

To DIY or Hire Out; That is the Question

Several factors go into deciding whether or not you should handle your copywriting yourself or hire a copywriter. 

1. Are you a new business? If you are new to the business and just starting, your budget may not allow you to hire a copywriter. There are some great resources available online to help you create solid content for your website until you have the budget to hire a professional. You can check out this guide on writing content from Buffer, to help you create solid content for your site. 
2. If you love writing, then creating your website content may work for you. You are the business owner, selling your products and services, so there is an opportunity to bring your personality to the table by creating your content. 
3. If you have the budget available to hire a copywriter, it can be a great investment. Professional copywriters can bring expertise and experience to the table, helping you create content that will sell your dog business for you. That truly is the goal of any website: to convert visitors to clients automatically, before they even reach out to you. 
4. If you find yourself struggling to make sales off your website, and you notice your conversions are low or non-existent, then it may be in your dog business’s best interest to hire a copywriter. They will be able to help you breathe new life into your website’s content and bring those conversions up. 
5. If you plan to have a website built or redesigned, then hiring a professional copywriter can help make that process easier. Most website designers will ask you to provide the copy for your new site; this provides the perfect opportunity to have a professional copywriter create or recreate your content to help you build conversions. 

Ready to breathe new life into your content? 

Are you looking to have your website content work for you? If so, we would be happy to help bring your dog business to the next level. Our team of expert copywriters is ready to help market your dog business and get your website content converting visitors to clients. 

Are you ready to find out how we can propel your dog business to the next level? Reach out to us to see how we can help you through the process of copywriting, creating carefully crafted blogs, and putting together a professional email marketing plan that will help skyrocket your dog business by booking a free consultation HERE.