When it’s time to make the logo for your dog business, you don’t want to bark up the wrong tree with your design. It can be easy to become overwhelmed with all the possibilities of what your logo could look like (or should look like).
Guess what, though? When it comes down to what makes a “good” logo, there aren’t any actual rules you’ll need to follow! There are, however, some guidelines/tips you’ll want to take into consideration.
So how do you strategically design your dog business logo? Let’s walk through this together!
What Is a Logo & Why Do You Need One?
A logo is a visual representation of your business (made up of fonts, graphics, or a combination of both). Think of it as your digital “paw print”.
Your logo is important because it is a symbol of your specific business. What makes your dog business stand out among the pack? How do you want people to feel when they look at your logo? These are all good questions to ask yourself when you’re in the design stage.
Another (very) important reason you need a strategically designed logo is that it highlights your brand. Learn more about our Logo Design process by checking out our Package Features.
How to Design a Logo From Scratch
Are you wondering how to design a logo from scratch for your dog business? If so, there are some general steps you’ll want to follow. Let’s look at these steps first and then we’ll “dig” into them a little deeper.
- Know Your Brand.
- List Words That Describe Your Brand.
- Think of Everywhere Your Logo Will Be Used.
- Consider Which Logo Type You Want To Use.
- Draw Logo Concepts for Various Platforms.
- Turn Your Drawings Into Digital Concepts.
- Find Your Font(s)/Choose Your Color(s).
- Refine Your Logo Designs.
- Ensure Your Logo Designs Are Scalable.
- Get Final Feedback for Your Logo Designs.
Now, let’s “tear into the meat” of what these steps mean.
Know Your Brand – Remember, your logo is a representation of your unique business and serves as a way of highlighting your dog business brand. So when you understand your brand, you can begin designing your logo concepts.
Need some inspiration for a starting point? Just ask yourself these questions:
What does your dog business embody? Do you have unique business goals? What emotions do you want to convey from your target audience when they look at your logo?
List Words That Describe Your Brand – Think of a word that you feel best describes your personal business brand. Then create a list of 5-10 synonyms for that word. Now use these words to help herd you in your logo design.
Think of Everywhere Your Logo Will Be Used – You may be wondering why this step is important. Look at it this way…
The type of logo design you choose may not be suitable for all areas (or platforms) that you will need to use it in.
Imagine that you’ve just created the perfect logo design. You’re excited to use it throughout all of your marketing areas. It works great on social media, but you eventually run into a problem – Your logo design doesn’t look good as a monogram on shirts, hats, etc.
So how do you prevent this, you ask?
By designing logo concepts for various platforms (one that converts well for social media platforms, one that converts well for larger areas such as billboards, one that looks amazing on clothing, and so on).
Consider Which Logo Type You Want To Use – If you’re not familiar with what “logo types” are, you can read more about them on our other blog “Different Types of Logos: Which One Is Right for Your Dog Breeding Business?”.
But for your reference, here are some examples: wordmark logos, pictorial logos, abstract logos, mascot logos, emblem logos, lettermark/monogram logos, and combination logos.
Draw Logo Concepts for Various Platforms – As you just learned, it’s important to design different logos for your dog business so you can ensure you have a logo that will convert for every area you’ll need to use in your marketing.
EX: If you need to use billboards for any of your marketing needs, you can design a more detailed logo (as it will be printed on a larger scale, showing all those little details).
Turn Your Drawings Into Digital Concepts – This is the fun part… a real “treat” in your dog business logo design process.
This is when you get to see your drawings come to life. Find a design platform that works for you and start creating!
Find Your Font(s)/Choose Your Color(s) – Remember when we talked about the importance of knowing your brand? Well here’s another example of when you’ll use your “paw print”.
When you know your brand, you can determine which font(s) and color(s) suit your dog business. The best part is when you add in these small details, it starts to add that personal touch to your logo!
Refine Your Logo Designs – After you’ve added in these personal touches, take some time to review your design and really refine it.
How do you know when you’re done refining it, you ask?
Review your design and make sure that it (really) ties back to your business’s core values. If you feel that your logo is a good representation of your overall brand, then you can say “DONE”!
Ensure Your Logo Designs Are Scalable – To ensure that your logo is “scalable” just means that it will convert across multiple platforms (which you learned about earlier).
Ask yourself these questions:
Can my current logo design work when it’s blown up to fit on a large billboard?
Can my current logo design work when it’s shrunken down to fit onto a smaller object like a cup or a pen?
If you can answer yes to these questions, then you can consider your current logo design to be scalable!
Get Final Feedback for Your Logo Designs – This is the best part! All your hard work is done and you can sit back and wait for constructive feedback from others!
Dog Eat Dog Logo Design
Now, let’s talk about how to create a dog eat dog logo design!
You’ve already been trained on how there aren’t any “rules” to follow when it comes to making your logo (after all, beauty is in the eye of the beholder), but there are some tips you can use to ensure you’re on the right (dog) track.
Here are some helpful tips to keep in mind when designing a brand logo:
- Use a complementary color scheme.
- Make sure you’re using typography/font that is easy to read.
- Check for alignment of spacing for all your typography and visual elements.
- Make it simple, distinctive, and memorable.
- When possible, create visual harmony by incorporating symmetry.
Hire a Logo Designer
Has all this information also left you scratching your ears?
Don’t worry. If you’re overwhelmed by the thought of creating your own dog business logo, just sniff out the help of Barketing Unleashed to handle your logo design! Schedule your FREE Consultation today!
Furthermore, designing a brand logo doesn’t have to put you in the doghouse. Hire a logo designer instead! Our Logo Design Package is crafted to provide you with a versatile and impactful brand mark.
Conclusion
And there you have it…You’ve now completed your training and deserve a treat!
When you incorporate these guidelines and tips into your logo design, you’ll be one of the big dogs in the logo league!
