HELPING PET BUSINESSES BUILD BRANDS THAT FAMILIES TRUST
Marketing for Pet Pros By Someone Who Actually Gets this Industry
If you’re planning an event for pet businesses, the last thing they need is another generic marketing talk from someone who’s never worn pet hair like a fashion accessory.
Because building a brand in the pet world goes way beyond making sales. It’s all about making a legacy of love, trust, and lifelong connections.
Hi, I’m Ara, breeder, strategist, and founder of Barketing Unleashed & Purrketing Unleashed.
I speak PET and I speak data. I help breeders turn scattered marketing efforts into clear, strategic growth. My talks aren’t fluffy. They’re fire.
From keynotes to workshops, I bring high-energy, real-world insight with practical tools that breeders can actually use, without burning out, selling out, or spending 8 hours a day on Instagram.
I specialize in helping dog and cat breeders become the obvious choice for the families they want to attract, but my experience doesn’t stop there. Over the years, I’ve worked with a wide range of dog and cat businesses across the industry: trainers, groomers, boarding facilities, product brands, pet care pros, and even pet-friendly real estate agents.
When I say I live and breathe pet marketing, I mean it. I understand how this industry works, what buyers are searching for, what builds trust, and how to turn educational content into consistent leads and long-term relationships.
Whether I’m teaching branding strategy or building out a content plan, my mission stays the same: to make marketing feel doable for pet business owners. No fluff, no filler, just smart strategy, proven messaging, and the kind of marketing that actually works in this space.
If I can get breeders to stop relying on pup or kitten group posts and start building a true brand… I can help your audience, too.
Signature Speaking Topics
The Marketing Funnel: Turning Puppy Inquiries into Lifelong Clients
60-minute presentation introducing the power of marketing funnels for pet businesses. Learn how to guide potential buyers from curiosity to committed applications through intentional touchpoints that build trust. Personalized for breeders, trainers, and pet professionals who want to attract the right clients and stop chasing leads.
Email Marketing that Converts: Build Relationships, Not Just Lists
60-minute presentation showing pet businesses how to use email to nurture buyers, automate follow-ups, and increase engagement long after the initial inquiry. Learn what to send, how often, and how to transform your inbox into your most consistent source of sales.
Pinterest 101: Visibility & Lead Generation for Dog and Cat Businesses
60-minute presentation breaking down how to use Pinterest to attract perfect-fit puppy families or clients. Learn how to set up your profile, design strategic pins, and turn monthly views into real inquiries. Beginner-friendly and tailored to your specific audience’s breed or service niche.
Website Mistakes Costing You Clients (and How to Fix Them)
45-minute presentation revealing the most common website issues that drive away potential buyers or clients before they even contact you. From clarity to calls-to-action, learn how to create a website that converts visitors into applications.
Systems & Strategies to Scale Without Burnout
45-minute presentation designed for breeders and pet professionals ready to streamline. Learn how to automate your business operations, organize client communication, and reclaim your time using automation tools.
The Netflix Effect: Keeping Your Audience Hooked
45-minute presentation showing how to create content that keeps potential buyers bingeing your brand, just like a Netflix series. Learn the psychology behind storytelling, engagement loops, and building a loyal audience that sticks around until they’re ready to buy.
Priming & Framing: The Psychology Behind Marketing That Works
45-minute presentation diving into how subtle shifts in language, visuals, and timing can completely change the way buyers perceive your brand. Learn actionable ways to position your program or service so it feels irresistible and trustworthy.
SEO Quick Gains: Easy Wins to Boost Your Visibility
45-minute presentation walking attendees through quick, impactful SEO strategies that can improve rankings in days, not months. Ideal for pet businesses wanting to get found on Google without getting overwhelmed by the tech.
Keywords 101: Get Found by the Right Clients
45-minute presentation introducing how keywords work, where to find the best ones for your niche, and how to use them across your website and blog for maximum visibility. Personalized examples for breeders, trainers, and groomers.
Defining Your Ideal Client: The Foundation of All Marketing
45-minute presentation helping pet business owners identify exactly who they’re talking to, and why that matters. Learn how to attract perfect-fit clients who value your expertise, align with your program, and stop price shopping.
AI Automations for Petpreneurs
45-minute presentation showing pet business owners how to leverage AI tools to streamline marketing, automate tasks, and save time — without losing their personal touch. Includes real-world examples using tools like ChatGPT and automation platforms.
Brand Storytelling: How to Make Families Fall in Love with Your Program
30-minute presentation teaching breeders and pet professionals how to craft a story that sells. Learn how to communicate your mission, values, and voice in a way that builds emotional connection and loyalty — the kind that turns inquiries into advocates.
Social Media with Strategy: Stop Posting and Start Converting
30-minute presentation focused on simplifying your social media plan. Discover how to create content with purpose, choose platforms strategically, and turn engagement into actual clients — without burning out or chasing trends.
The Science of Persuasion: How Pet Parents Make Decisions
30-minute presentation exploring the psychology behind why families say yes. Learn how to use credibility, connection, and consistency to ethically influence buying decisions and build long-term trust in your brand.
Blogging for Dog and Cat Businesses: Turn Content into Clients
30-minute presentation showing how to use blogging as a visibility and conversion tool. Learn how to write posts that rank on Google, serve your audience, and position you as the go-to expert in your niche.
Custom Workshops Available
Don’t see the topic you’re interested in here? Custom presentations are available for your event’s specific needs. Schedule a call to discuss your audience and goals.
What Pet Business Owners Will Walk Away With
✓ Realistic, non-overwhelming strategies they can implement immediately
✓ Confidence in their ability to market without losing their sanity
✓ A deep understanding of what makes buyers say yes
✓ Fresh ideas that don’t rely on trends or social media burnout
I help with REAL Marketing Strategies That Actually Make Sense for Dog and Cat People.
Past Speaking Experience:
Badass Breeders Comprehensive Group 2022
BHB Community Summits 2023-2025
BHB Community Retreats 2023-2025
Brilliant Pad Seminar 2024
Woofworks Marketing Workshop 2024
PawTree Pawfest 2025
Private Coaching Intensives
Why I Love Speaking to Dog & Cat Breeders and Pet Business Owners
Because I am one of you.
I know what it feels like to pour your heart into every litter, every client, and every detail, only to feel invisible online.
I’ve walked the same path, with the same questions: How do I stand out without selling out? How do I educate buyers without chasing algorithms?
That’s why I do this.
Marketing in the pet world isn’t like other industries.
It’s deeply emotional.
It’s personal.
It’s built on trust.
And I’m passionate about helping breeders and pet business owners learn how to share their message in a way that connects, without burning out or feeling fake.
This work matters.
Not just for sales, but for shaping the future of ethical breeding, responsible pet ownership, and community-centered businesses that truly care.
If I can help you tell your story in a way that builds a brand families believe in, that’s a win for everyone.
how booking works
Fill out the inquiry form
We’ll schedule a quick 15 minute call
I’ll customize the talk to fit your audience
I’ll bring the strategy and the sass, you bring the people
Ara is also available for:
✓ Keynotes
✓ Breakout sessions
✓ Virtual summits
✓ Hands-on workshops
✓ Panel discussions
Whether you’re hosting a retreat, summit, virtual series, or small-group workshop, let’s talk about how we can serve your audience.
Email us at team@barketingunleashed.com
Let’s talk about your event.
Your audience deserves better than fluffy marketing tips!
