If you don’t already have a blog for your dog business, it’s time to get one! 

As a business owner, you want your audience to KNOW you, LIKE you, and TRUST you. One of the tried and true ways of making this happen is by having a blog for your business. 

Marketing your business can be “ruff” from time to time. Thankfully, engaging dog lovers with blog content will help!

In this article, we’ll discuss how to ensure you’re prepared to create dog-related blog content, as well as why you need to begin blogging. 

Let’s dig deep into the many benefits of creating compelling dog blogs. 

What is a Blog?

Has your business been struggling? Whether you require major assistance, or even just a little, blogging will help!

A blog is a digital platform that allows you to write, post, and update (as needed) relevant content for your specific industry. 

It’s a place for you to “mark your territory”, so to speak. 

Blogs are a necessary aspect of your business, regardless of what business you’re running. They serve as a wonderful way of highlighting your brand, building your target audience, and developing loyal customers/clients. 

Consider your dog blog to be your digital diary – a place for you to leave your “paw print” online. 

What is a Dog Business

There are many different types of dog businesses (probably even more than you realize). If you fall into any of these business categories (or if your business is of a similar “breed”) then this blog is for YOU! Let’s take a look… 

  • Dog Training Business
  • Dog Grooming Business
  • Dog Sitting Business
  • Dog Boarding Business
  • Dog Daycare Business
  • Dog Walking Business
  • Dog Breeding Business
  • Dog Park/Playground Business
  • Dog Toy Business
  • Dog Food/Treat Business
  • Dog Rescue/Adoption/Shelter Business
  • Dog Transportation Business
  • Dog Insurance Business
  • Dog Retail Business
  • Dog Photography Business
  • Dog Funeral/Memorial Business 
  • Dog Event Planning Business
  • Dog Waste Removal Business
  • Dog Health/Wellness/Veterinary Care Business
  • Dog-Friendly Restaurant/Store Business

The “Scoop” on Dog Businesses

Did you know that Americans spent over $136 billion on their pets in 2022? With that number continuing to rise, it’s no surprise that the pet industry is booming.

Over 60% of American households own at least one pet. The majority of those pets are DOGS! 

More specifically, dog owners spend an average of over $700/year on their pets. 

As you can see, Americans LOVE their dogs, causing the canine industry to continually grow. 

By those statistics, you want your business to be in the running… and better yet, to stand out. So, let’s talk about how to ensure you’re ready to start blogging!

It’s a Blog-Eat-Blog World

Just like every dog starts out as a puppy, you need to go through some training before you just jump right into your business blogging. Consider this: 

  1. Are you inexperienced in the technology world?
  2. Are you afraid of negative feedback?
  3. Are your business goals unclear?
  4. Are you bad with commitment?
  5. Are you impatient?

If you answered YES to any of these questions, then you are NOT ready to start blogging…yet. Don’t worry! Just do the following: 

  1. If you’re technologically overwhelmed, you’re not alone. It’s totally normal to need help in such areas as designing your website, starting your blog, and marketing your business. To relieve that stressor, you can team up with a professional marketing company like Barketing Unleashed
  1. Let’s face it, no one actually LIKES negative feedback. However, you should still welcome it when it comes. Here’s why…Your audience wants to feel valued. That includes your entire audience. By eliminating negative feedback, you’re giving the impression that you only value the positive feedback. Engage with your audience. Reply to comments – both good and bad. Don’t be offensive. Rather, reply in a respectful manner that proves you want to turn that unhappy audience member into a happy one. In other words…Let every “bark” be heard! 
  1. If your business goals are unclear, that can be easily fixed. Just think about what your goals are for YOUR business. What do you want your blog to do for your audience? EX: You own a dog grooming business and your goal is to promote your vast knowledge of dog grooming skills for various breeds. Your blog is a wonderful way to increase exposure for your dog grooming business, which will eventually help to achieve your goal of making every fur baby look their best! 
  1. Blogs are wonderful, but they require commitment. So make sure you’re ready to commit to your blog BEFORE you start it. You’ll need to create content, write the blog articles, post the blog articles, maintain your website, regularly update older posts as needed, and interact with the audience for your business. Remember, if this all sounds overwhelming for you, just connect with the professionals for assistance! 
  1. Like a dog learns to “sit” and “stay”, it’s important to remember to be patient. It will take time and consistency for your blog to produce the results you want. Your patience will pay off. 

It’s a blog-eat-blog world, but once you’ve mastered these “tricks”, you can confidently begin blogging, too. 

How Blogging Boosts Your Brand

Now let’s talk about why you need to begin blogging… 

Also, the benefits speak for themselves! As proof, we’ll list 10 reasons why you should start your dog blog: 

#1 – It’s FREE MARKETING! Read that again…It’s FREE MARKETING!

#2 – It allows you to have an UP-TO-DATE platform to produce CURRENT information. Standard information pages on your website are not enough. 

#3 –  It can help your business rank higher in terms of SEO. 

#4 – It increases WEBSITE TRAFFIC. 

#5 – It highlights YOUR BRAND, which educates your audience about your unique business. 

#6 – It keeps your audience COMING BACK for more. Like when a dog always comes back for more treats. You’re giving your audience informative content…a treat, so to speak. 

#7 – It helps you establish TRUST with your audience. 

#8 – It can help CONVERT LEADS into customers/clients. 

#9 – It’s content that you can easily REPRODUCE on your social media. Simply share your latest blog post(s) on your social platforms as an additional source of marketing. 

#10 – It can produce an atmosphere of SHARED MARKETING. Through options such as backlinking and guest blogging, you can easily link up with other industry leaders and influencers to help promote each other’s businesses. 

Let’s give a round of applause to dog blogs everywhere! 

Conclusion

If you’ve been “barking up the wrong tree” by NOT blogging, it’s now clear to see how that has been hurting your business. Let’s do a quick recap… 

Furthermore, your dog blog will help you “fetch” more followers, ”speak” your mind, “sit” higher in search engine rankings, “stay” current, and “roll over” your competition. 

To “unleash” the full potential of your business, blogging is a MUST! 

 

References: 

https://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht

https://mailchimp.com/resources/benefits-of-blogging-for-business/

https://www.rebootonline.com/blog/8-benefits-of-blogging-for-business/

https://www.forbes.com/sites/forbesagencycouncil/2022/07/29/why-your-business-needs-a-blog/?sh=529636ca1049

https://www.forbes.com/sites/entrepreneursorganization/2015/05/20/6-reasons-entrepreneurs-should-not-blog/?sh=6fce3b1354b2

https://www.forbes.com/advisor/pet-insurance/pet-ownership-statistics/#:~:text=In%202022%2C%20Americans%20spent%20%24136.8,an%20animal%20shelter%20or%20rescue.

https://www.americanpetproducts.org/news/News-Public-Relations/pet-industry-market-size-trends-ownership-statistics

error: Content is protected !!