SEO, or Search Engine Optimization, is a crucial tool for helping your dog business get found online. However, it’s not a magic wand that instantly just brings you clients. Understanding all of the different pieces of SEO and their role in your overall digital strategy is key to making it work for your dog business. Let’s break it down!

What is SEO?

SEO is what helps people (leads) find you online. It guides potential customers to your website when they type questions or phrases that pertain to your services, into search engines like Google.

The goal is to make your website more visible, appear higher in search results, and attract more visitors. But SEO is only one piece of the puzzle that will get you ranked on Google. If you have all the right pieces but they aren’t connected correctly, it won’t work the way it is supposed to.

That’s why SEO alone isn’t enough.

Why SEO is Not a Magic Fix

When you hear the acronym SEO, you probably think that it is just some all encompassing magic wand that uses a ‘one and done’ approach and then BAM! You will have all these leads just rushing in… That sounds AMAZING, except that is just not how it works.

There are many different parts of SEO that matter when piecing it all together. 

Technical SEO involves optimizing the backend of your website to ensure it works well and is easy for search engines to understand. This includes making sure your website loads quickly, is easy to navigate, and works well on mobile devices. Essentially, it’s about making your site run smoothly and efficiently to help improve your search engine rankings and provide a better experience for visitors. 

Local SEO focuses on optimizing your business for local search results. It helps people in your area find your business when they search for services like yours online. This involves making sure your business appears on local listings, maps, and has consistent contact details across the web.

Content SEO is about creating and organizing content on your website that is informative and relevant to what your audience is searching for. This content should answer their questions, provide useful information, and engage them. The goal is to make your content valuable enough that it attracts visitors and prompts search engines to rank your website higher in the results. Blogging is PERFECT for integrating Content SEO easily to your website.

ALL of this is especially important for your dog business. 

What Makes SEO Effective?

SEO works best when your website looks good, is easy to use, and has helpful content. It should load quickly and work well on phones, tablets and computers. This makes sure people can find your site easily and enjoy their visit, making them more likely to come back. This is all a part of the User Experience (UX). This plays into how well you are ranked on search engines as well. Essentially, UX focuses on the overall feel of the experience, aiming to make sure users find value in what you’re providing.

Basically, having great content and relevant keywords isn’t enough. If your website has a week UX, the SEO won’t matter. 

Each piece feeds off one another in order to be effective. SEO is important and is absolutely necessary for increasing traffic to your websites, upping visibility for your dog business, and even leading people over to your socials. But it cannot do it’s job effectively if the other pieces aren’t there to help frame it!

Is your website not fetching the results you want? It might be time for an upgrade! Book a consultation HERE for our SEO or website services!